Selling a Marina

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Marina Realty Advisors has developed a thorough and effective sales process that we customize to the needs of our clients and the unique characteristics of the asset. This process is designed to maximize the sales proceeds and keep the transaction moving smoothly to a successful closing.


Marketing Action Steps:

Underwriting:
Before brining an asset to market, we review the property, equipment inventory, financial operating history and the competitive marketplace in order to position the property to achieve the maximum sale value.

Packaging:
A thorough offering memorandum for the property would be prepared. The package would include a description of the property, the competitive landscape, and complete financials.  The offering memorandum would be distributed to qualified parties that have signed a confidentiality agreement.

Promotion:
The property is marketed using a variety of proven methods. This will include a combination of personal solicitation, direct mail and Web based marketing.

We target investors active in the marina industry in the region the property is located for personal solicitation. We believe the recent trend towards consolidation of ownership of marinas will continue given the economies of scale that can be achieved by operating multiple properties. We will also promote the property to potential buyers at regional and national marina industry trade shows and meetings.

Additional marketing would be done through print media including industry trade journals Soundings, Sounding Trade Only, Marina Dock Age, Marina World and other select publications.

  • Active use of Web based marketing, including:
  • Prominent placement on our Affiliates proprietary website MarinaSales.com
  • Promotion of the listing used targeted pay per click advertising campaign
  • Broad email notification to our extensive buyer database
  • Premium listing on Loopnet, BizBuySell, MergerNetwork
  • Marketing thru the use of business social networking sites such as LinkedIn
  • American Marina Institute Banner Advertisement
  • MarinaLife Banner  and online Newsletter Advertisement


Co-op brokers:
Marina Realty Advisors will cooperate with and solicit the participation of cooperating brokers.

Confidentiality:
We understand our client’s desire for confidentiality. Therefore, all marketing releases will be discussed with and approved by the Owner prior to distribution. Additionally, agents will qualify all prospects and obtain a signed confidentiality agreement acceptable to Owner prior to releasing any confidential financial information.

Negotiations:
When qualified potential purchaser(s) is (are) identified, we will work to solicit a purchase offer(s). and then then advise our client in the negotiations to secure sale terms that meet the seller’s goals. Additionally we will further work with your attorney to finalize the execution of an acceptable agreement of sale and receipt of Good Faith Deposit monies.

Due Diligence:
After the agreement of sale has been fully executed and delivered, we coordinate delivery of Due Diligence materials and scheduling of all inspections. Marina Realty Advisors will advise the owner in responding to any issues raised by the purchaser as a result of their due diligence review.

Closing:
We  assist our client in preparation for closing and verify the amounts for all pro-rations. A member of the Marina Realty Advisors team will attend closing to assist the seller in responding to any issues raised.